Art direction · Creative concepts · Visual communication
I turn complex B2B topics into clear ideas and visual worlds people remember.
Selected work · 2024—2026
Campaign concepts, visual systems and communication designed from research through execution.
MeisterTask
Visual direction previewMeisterTask
An abstract B2B topic translated into a sharp campaign idea and a memorable visual analogy.
Research · Creative concept · Art direction · Visual design
View caseecosio
Visual direction previewecosio
Technical complexity turned into an adaptable campaign language across channels and audiences.
Audience research · Campaign strategy · Art direction · Execution
View caseInstaffo
Visual direction previewInstaffo
A direct, approachable campaign direction for a digital recruiting product.
Creative concept · Art direction · Campaign assets
View caseApproach
Understand the product, market and people behind the brief.
Find the message and the right place for it to land.
Develop the thought that gives the campaign its character.
Translate the idea into a distinct and consistent visual system.
Bring the system to life across every relevant format.
About · Daria Chelomova
I’m an art director with a background in visual communication, spatial design and B2B marketing.
My work starts with questions: Who are we talking to? What matters to them? What idea can make a complex subject feel clear and relevant? I connect research, structure and creative direction to build communication with a point of view.
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